Books for Business School Students
Staying well-read can be the difference between success and failure in the business world. Leaders in the field read every business book they can get their hands on, and almost every book on every topic has at least one great, distinctive idea. Even a book you end up feeling misses the mark can make it clearer how people are missing the mark and what you can do better.
With that in mind, we’ve collected resources on hundreds of business books for every type of business professional. Like our other resource lists, this list regularly expands as more people put pen to paper and volunteer their ideas. If you’ve found a business book that’s changed the way you work that isn’t on this list, we’d love to hear about it, too. We’ve done our best to be thorough, but there’s a lot out there.
Even if you don’t have the time to read every one of our recommendations, pick a section you’re passionate about and to read the first book on the list you haven’t read. It might call out a trap in your thinking that you didn’t even notice, or challenge your preconceptions about how to do business, and leave you much better at your job than you were the week before.
- Section 1 – Entrepreneurship
- Section 2 – Finance
- Section 3 – Investing
- Section 4 – Management
- Section 5 – Marketing
- Section 6 – Sales
Books on Entrepreneurship
These tomes cover the basics of starting companies. They touch on everything from how to set your company apart to what it takes to sustain growth. Many provide templates that small business owners can customize and build on. You’ll also encounter diverse leadership styles and examples of mavericks who made big waves.
This section is a must-read for startup founders and managers. The chances are good that someone else has already solved the problems you now face. Why not learn from their successes?
3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals
Author: David A. Lax and James K. Sebenius
Book Reviews and Ratings: GoodReads.com
Bankable Business Plans
Author: Edward Rogoff
Book Reviews and Ratings: GoodReads.com
For Better or For Work: A Survival Guide for Entrepreneurs and Their Families
Author: Meg Cadoux Hirshberg
Book Reviews and Ratings: GoodReads.com
Get Lucky: How to Put Planned Serendipity to Work For You and Your Business
Author: Thor Muller, Lane Becker
Book Reviews and Ratings: GoodReads.com
Getting to Yes: Negotiating an Agreement Without Giving In
Author: Roger Fisher, William L. Ury, Bruce Patton
Book Reviews and Ratings: GoodReads.com
Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business
Author: Anthony K. Tjan, Richard J. Harrington, Tsun-Yan Hsieh
Book Reviews and Ratings: GoodReads.com
How to Make Millions with Your Ideas: An Entrepreneur’s Guide
Author: Dan Kennedy
Book Reviews and Ratings: GoodReads.com
Innovation and Entrepreneurship: Practice and Principles
Author: Peter F. Drucker
Book Reviews and Ratings: GoodReads.com
Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity
Author: Chris Rabb
Book Reviews and Ratings: GoodReads.com
Micro-Entrepreneurship for Dummies
Author: Paul Mladjenovic
Book Reviews and Ratings: GoodReads.com
Mission in a Bottle: The Honest Guide to Doing Business Differently–and Succeeding
Author: Seth Goldman, Barry Nalebuff
Book Reviews and Ratings: GoodReads.com
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Author: Al Ries, Jack Trout, Philip Kotler
Book Reviews and Ratings: GoodReads.com
Power Stories: The 8 Stories You Must Tell to Build an Epic Business
Author: Valerie Khoo
Book Reviews and Ratings: GoodReads.com
Purpose: The Starting Point of Great Companies
Author: Nikos Mourkogiannis
Book Reviews and Ratings: GoodReads.com
Raising Eyebrows: A Failed Entrepreneur Finally Gets It Right
Author: Dal LaMagna
Book Reviews and Ratings: GoodReads.com
Rework
Author: Jason Fried and David Heinemeier Hansson
Book Reviews and Ratings: GoodReads.com
Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success
Author: Michael Dalton Johnson
Book Reviews and Ratings: GoodReads.com
Successful Acquisitions: A Proven Plan for Strategic Growth
Author: David Braun
Book Reviews and Ratings: GoodReads.com
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Author: Matthew Dixon, Nick Toman, Rick DeLisi
Book Reviews and Ratings: GoodReads.com
The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
Author: Kevin D. Johnson
Book Reviews and Ratings: GoodReads.com
The Entrepreneurs: Success and Sacrifice
Author: Kip Marlow
Book Reviews and Ratings: GoodReads.com
The Everything Store: Jeff Bezos and the Age of Amazon
Author: Brad Stone
Book Reviews and Ratings: GoodReads.com
The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
Author: Norm Brodsky & Bo Burlingham
Book Reviews and Ratings: GoodReads.com
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Author: Eric Ries
Book Reviews and Ratings: GoodReads.com
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
Author: John Mullins
Book Reviews and Ratings: GoodReads.com
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
Author: Mike Michalowicz
Book Reviews and Ratings: GoodReads.com
Unlimited Power: The New Science Of Personal Achievement
Author: Anthony Robbins
Book Reviews and Ratings: GoodReads.com
Books on Finance
There’s no universal secret to fiscal success. This section sheds light on options for fine-tuning your finances. It addresses topics like personal and entrepreneurial finance as well as long-term retirement planning. It also provides great tips on using Big Data, reports, and analytics.
Accounting skills are critical for any entrepreneur or rising management star. These books target female founders, parents, and project managers with situation-specific ideas. Dive in to kick your left brain into high gear and keep yourself in the black.
A Rising Tide: Financing Strategies for Women-Owned Firms
Author: Susan Coleman, Alicia Robb
Book Reviews and Ratings: GoodReads.com
Accounting Made Simple: Accounting Explained in 100 Pages or Less
Author: Mike Piper
Book Reviews and Ratings: GoodReads.com
Banker’s Guide to New Small Business Finance, + Website: Venture Deals, Crowdfunding, Private Equity, and Technology
Author: Charles H. Green
Book Reviews and Ratings: GoodReads.com
Crisis Economics: A Crash Course in the Future of Finance
Author: Nouriel Roubini, Stephen Mihm
Book Reviews and Ratings: GoodReads.com
Entrepreneurial Finance
Author: J. Chris Leach, Ronald W. Melicher
Book Reviews and Ratings: GoodReads.com
Financial Fitness: The Offense, Defense, and Playing Field of Personal Finance
Author: Chris Brady and Orrin Woodward
Book Reviews and Ratings: GoodReads.com
Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
Author: Karen Berman and Joe Knight
Book Reviews and Ratings: GoodReads.com
Flash Boys: A Wall Street Revolt
Author: Michael Lewis
Book Reviews and Ratings: GoodReads.com
Found Money: Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business
Author: Steve Wilkinghoff
Book Reviews and Ratings: GoodReads.com
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Author: Steven D. Levitt and Stephen J. Dubner
Book Reviews and Ratings: GoodReads.com
Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Author: Jay Abraham
Book Reviews and Ratings: GoodReads.com
How to Read a Financial Report: Wringing Vital Signs Out of the Numbers
Author: John A. Tracy
Book Reviews and Ratings: GoodReads.com
How to Retire Happy, Wild, and Free: Retirement Wisdom That You Won’t Get from Your Financial Advisor
Author: Ernie J. Zelinski
Book Reviews and Ratings: GoodReads.com
I Will Teach You To Be Rich
Author: Ramit Sethi
Book Reviews and Ratings: GoodReads.com
If You Can: How Millennials Can Get Rich Slowly
Author: William J Bernstein
Book Reviews and Ratings: GoodReads.com
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
Author: Thomas H. Davenport, Jin-ho Kim
Book Reviews and Ratings: GoodReads.com
Numbersense: How to Use Big Data to Your Advantage
Author: Kaiser Fung
Book Reviews and Ratings: GoodReads.com
Other People’s Money: The Real Business of Finance
Author: John Kay
Book Reviews and Ratings: GoodReads.com
Personal Finance for Dummies
Author: Eric Tyson
Book Reviews and Ratings: GoodReads.com
Project Management for Profit: A Failsafe Guide to Keeping Projects On Track and On Budget
Author: Joe Knight, Roger Thomas, Brad Angus
Book Reviews and Ratings: GoodReads.com
Refreshingly Simple Finance for Small Business: A straight-talking guide to finance and accounting (Business Bitesize)
Author: Emily Coltman
Book Reviews and Ratings: GoodReads.com
Smart Money Smart Kids: Raising the Next Generation to Win with Money
Author: Dave Ramsey
Book Reviews and Ratings: GoodReads.com
Spank the Bank: The Guide to Alternative Business Financing
Author: Karlene Sinclair-Robinson
Book Reviews and Ratings: GoodReads.com
Stress Test: Reflections on Financial Crises
Author: Timothy F. Geithner
Book Reviews and Ratings: GoodReads.com
The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Author: Rafi Mohammed
Book Reviews and Ratings: GoodReads.com
The Barefoot Executive: The Ultimate Guide for Being Your Own Boss & Achieving Financial Freedom
Author: Carrie Wilkerson
Book Reviews and Ratings: GoodReads.com
The Compound Effect: Jumpstart Your Income, Your Life, Your Success
Author: Darren Hardy
Book Reviews and Ratings: GoodReads.com
The Economist Numbers Guide: The Essentials Of Business Numeracy
Author: Richard Stuteley
Book Reviews and Ratings: GoodReads.com
The Lost Curriculum: What School Didn’t Teach Us About Personal Finance
Author: Khari Parker
Book Reviews and Ratings: GoodReads.com
The Millionaire Next Door
Author: Thomas Stanley & William Danko
Book Reviews and Ratings: GoodReads.com
Books on Investing
You’ve learned to pay the bills and balance the books, but what about the long term? Smart investing empowers economic freedom, and it might guarantee the survival of your business. These titles prove that intelligent asset management doesn’t have to be rocket science.
Start reading to explore the basics of personal portfolio management. Or plunge deeper to discover how to pursue venture capital for your budding startup. Whether you’re just crowdfunding or you want to become the next Warren Buffett, this is a good place to start.
#GIRLBOSS
Author: Sophia Amoruso
Book Reviews and Ratings: GoodReads.com
A Gift to My Children: A Father’s Lessons for Life and Investing
Author: Jim Rogers
Book Reviews and Ratings: GoodReads.com
Angel Investing: The Gust Guide to Making Money & Having Fun Investing in Startups
Author: David S. Rose (Goodreads Author) (Foreword), Reid Hoffman
Book Reviews and Ratings: GoodReads.com
Capital in the Twenty-First Century
Author: Thomas Piketty
Book Reviews and Ratings: GoodReads.com
Charlie Munger: The Complete Investor
Author: Tren Griffin
Book Reviews and Ratings: GoodReads.com
Console Wars: Sega, Nintendo, and the Battle that Defined a Generation
Author: Blake J. Harris
Book Reviews and Ratings: GoodReads.com
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Author: Edwin E. Catmull
Book Reviews and Ratings: GoodReads.com
Dollars and Common Sense: Taking Charge of Your Investments in the Tumultuous 21st Century
Author: Peter G. Andresen
Book Reviews and Ratings: GoodReads.com
Fail-Safe Investing: Lifelong Financial Security in 30 Minutes
Author: Harry Browne
Book Reviews and Ratings: GoodReads.com
Getting in the Game: Guiding Your Startup Through the World of Venture Capital and Angel Investors
Author: Matt Crowley
Book Reviews and Ratings: GoodReads.com
Go Pro – 7 Steps to Becoming a Network Marketing Professional
Author: Eric Worre
Book Reviews and Ratings: GoodReads.com
Good to Great: Why Some Companies Make the Leap… and Others Don’t look
Author: Jim Collins
Book Reviews and Ratings: GoodReads.com
Here Comes Everybody: The Power of Organizing Without Organizations
Author: Clay Shirky
Book Reviews and Ratings: GoodReads.com
Invest Like a Pro: A 10-Day Investing Course
Author: Jesse Mecham
Book Reviews and Ratings: GoodReads.com
Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
Author: Joel Gurin
Book Reviews and Ratings: GoodReads.com
Rich Dad’s Guide to Investing: What the Rich Invest in That the Poor and Middle Class Do Not!
Author: Robert T. Kiyosaki, Sharon L. Lechter
Book Reviews and Ratings: GoodReads.com
Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!
Author: Phil Town
Book Reviews and Ratings: GoodReads.com
Seed-Stage Venture Investing: An Insider’s Guide to Start-Ups for Scientists, Engineers, and Investors
Author: William L. Robbins, Jonathan G. Lasch
Book Reviews and Ratings: GoodReads.com
Seed-Stage Venture Investing: The Ins and Outs for Entrepreneurs, Start-Ups, and Investors on Successfully Starting a New Business
Author: William L. Robbins
Book Reviews and Ratings: GoodReads.com
Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong
Author: Robert Bryce
Book Reviews and Ratings: GoodReads.com
The Ages of the Investor: A Critical Look at Life-cycle Investing (Investing for Adults)
Author: William J. Bernstein
Book Reviews and Ratings: GoodReads.com
The Art of Value Investing: How the World’s Best Investors Beat the Market
Author: John Heins, Whitney Tilson
Book Reviews and Ratings: GoodReads.com
The Challenger Sale: Taking Control of the Customer Conversation
Author: Matthew Dixon
Book Reviews and Ratings: GoodReads.com
The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media
Author: Kevin Lawton, Dan Marom
Book Reviews and Ratings: GoodReads.com
The Divide: American Injustice in the Age of the Wealth Gap
Author: Matt Taibbi
Book Reviews and Ratings: GoodReads.com
The Elements of Investing
Author: Burton G. Malkiel, Charles D. Ellis
Book Reviews and Ratings: GoodReads.com
The Essays Of Warren Buffett: Lessons For Investors And Managers
Author: Lawrence A. Cunningham
Book Reviews and Ratings: GoodReads.com
The Five Dysfunctions of a Team: A Leadership Fable
Author: Patrick Lencioni
Book Reviews and Ratings: GoodReads.com
The Fourth Revolution: The Global Race to Reinvent the State
Author: John Micklethwait
Book Reviews and Ratings: GoodReads.com
The Intelligent Investor (Collins Business Essentials)
Author: Benjamin Graham, Jason Zweig (Contributor), Warren Buffett(Contributor)
Book Reviews and Ratings: GoodReads.com
The Most Important Thing: Uncommon Sense for the Thoughtful Investor
Author: Howard Marks
Book Reviews and Ratings: GoodReads.com
The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
Author: Reid Hoffman, Ben Casnocha
Book Reviews and Ratings: GoodReads.com
Think Like a Freak
Author: Steven D. Levitt, Stephen J. Dubner
Book Reviews and Ratings: GoodReads.com
Venture Capital Investing: The Complete Handbook for Investing in Private Businesses for Outstanding Profits
Author: Laura Gladstone
Book Reviews and Ratings: GoodReads.com
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Author: Brad Feld and Jason Mendelson
Book Reviews and Ratings: GoodReads.com
Books on Management
After defining your vision, you need to get others marching in step and keep them moving. Motivating people to follow you is a tall task, but there are plenty of examples that reveal how to get started.
Grow a corporate culture that inspires staff and consumers. Learn to avoid micromanagement and other common pitfalls. Discover why certain leadership methods succeed even as others fall short. These titles help MBA students and new founders hit their management stride. They also suggest how battle-scarred leaders might improve the way they work.
12: The Elements of Great Managing
Author: Rodd Wagner & James Harter
Book Reviews and Ratings: GoodReads.com
Born to Win: Find Your Success Code
Author: Zig Ziglar
Book Reviews and Ratings: GoodReads.com
Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers (Portable Version)
Author: Alexander Osterwalder
Book Reviews and Ratings: GoodReads.com
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Author: Michael Porter
Book Reviews and Ratings: GoodReads.com
Difficult Conversations: How to Discuss What Matters Most
Author: Douglas Stone
Book Reviews and Ratings: GoodReads.com
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability
Author: Steve Krug
Book Reviews and Ratings: GoodReads.com
Essentialism: The Disciplined Pursuit of Less
Author: Greg Mckeown
Book Reviews and Ratings: GoodReads.com
Leaders Eat Last: Why Some Teams Pull Together, and Others Don’t
Author: Simon Sinek
Book Reviews and Ratings: GoodReads.com
Leading Firms: How Great Professional Service Firms Succeed & How Your Firm Can Too
Author: David C. Kuhlman
Book Reviews and Ratings: GoodReads.com
Making Things Happen: Mastering Project Management
Author: Scott Berkun
Book Reviews and Ratings: GoodReads.com
Ogilvy on Advertising
Author: David Ogilvy
Book Reviews and Ratings: GoodReads.com
Raving Fans: A Revolutionary Approach to Customer Service
Author: Ken Blanchard
Book Reviews and Ratings: GoodReads.com
Re-Imagine!: Business Excellence in a Disruptive Age
Author: Tom Peters
Book Reviews and Ratings: GoodReads.com
Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential
Author: Greg Crabtree
Book Reviews and Ratings: GoodReads.com
Start with Why: How Great Leaders Inspire Everyone to Take Action
Author: Simon Sinek
Book Reviews and Ratings: GoodReads.com
Switch: How to Change Things When Change Is Hard
Author: Chip Heath, Dan Heath
Book Reviews and Ratings: GoodReads.com
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
Author: Chris McChesney, Sean Covey, Jim Huling
Book Reviews and Ratings: GoodReads.com
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Author: Stephen R. Covey
Book Reviews and Ratings: GoodReads.com
The Four Obsessions of an Extraordinary Executive: The Four Disciplines at the Heart of Making Any Organization World Class
Author: Patrick Lencioni
Book Reviews and Ratings: GoodReads.com
The Goal: A Process of Ongoing Improvement
Author: Eliyahu M. Goldratt
Book Reviews and Ratings: GoodReads.com
The Halo Effect: How Managers let Themselves be Deceived
Author: Phil Rosenzweig
Book Reviews and Ratings: GoodReads.com
The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work
Author: Shawn Achor
Book Reviews and Ratings: GoodReads.com
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Author: Ben Horowitz
Book Reviews and Ratings: GoodReads.com
The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business
Author: Clayton Christensen
Book Reviews and Ratings: GoodReads.com
The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations
Author: James M. Kouzes
Book Reviews and Ratings: GoodReads.com
The One Thing You Need to Know: … About Great Managing, Great Leading, and Sustained Individual Success
Author: Marcus Buckingham
Book Reviews and Ratings: GoodReads.com
The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal
Author: Jim Loehr & Tony Schwartz
Book Reviews and Ratings: GoodReads.com
The Secrets of Consulting
Author: Gerald M. Weinberg
Book Reviews and Ratings: GoodReads.com
The Three Signs of a Miserable Job: A Management Fable About Helping Employees Find Fulfillment in Their Work
Author: Patrick Lencioni
Book Reviews and Ratings: GoodReads.com
Total Leadership: Be a Better Leader, Have a Richer Life
Author: Stewart Friedman
Book Reviews and Ratings: GoodReads.com
Books on Marketing
The day has finally arrived. Your business ideas are in full swing, and you want to share their genius with the public. Convincing people that your pitch is worth a listen will take planning and perseverance.
We chose these books to help you command your niche. Meet the marketing giants who came before you, and learn to highlight your differences. These titles explore cool topics, including content advertising, social media marketing, and brand cultivation. They’re perfect for learning to read your audience and tailor your message to match.
A Technique for Producing Ideas
Author: James Webb Young
Book Reviews and Ratings: GoodReads.com
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
Book Reviews and Ratings: GoodReads.com
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author: Geoffrey Moore
Book Reviews and Ratings: GoodReads.com
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Author: Adam Morgan
Book Reviews and Ratings: GoodReads.com
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
Author: Joe Pulizzi
Book Reviews and Ratings: GoodReads.com
Extraordinary Popular Delusions and the Madness of Crowds
Author: Charles Mackay
Book Reviews and Ratings: GoodReads.com
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Author: Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
Book Reviews and Ratings: GoodReads.com
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Author: Luke Sullivan
Book Reviews and Ratings: GoodReads.com
Influence: The Psychology of Persuasion
Author: Robert B. Cialdini
Book Reviews and Ratings: GoodReads.com
Linkedin Marketing: An Hour a Day
Author: Viveka Von Rosen
Book Reviews and Ratings: GoodReads.com
Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip And Dan Heath
Book Reviews and Ratings: GoodReads.com
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Book Reviews and Ratings: GoodReads.com
Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
Author: Bill Glazer
Book Reviews and Ratings: GoodReads.com
Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
Author: Stephanie Chandler
Book Reviews and Ratings: GoodReads.com
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Author: Seth Godin
Book Reviews and Ratings: GoodReads.com
POP!: Stand Out in Any Crowd
Author: Sam Horn
Book Reviews and Ratings: GoodReads.com
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Author: Al Ries and Jack Trout
Book Reviews and Ratings: GoodReads.com
Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
Book Reviews and Ratings: GoodReads.com
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Author: Mark Schaefer
Book Reviews and Ratings: GoodReads.com
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
Author: Guy Kawasaki
Book Reviews and Ratings: GoodReads.com
Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
Book Reviews and Ratings: GoodReads.com
Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever
Author: Ric Dragon
Book Reviews and Ratings: GoodReads.com
The 22 Immutable Laws of Marketing
Author: Al Ries & Jack Trout
Book Reviews and Ratings: GoodReads.com
The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Author: Peter Coughter
Book Reviews and Ratings: GoodReads.com
The Cluetrain Manifesto
Author: Chris Locke, Doc Searls, David Weinbergerand Rick Levine
Book Reviews and Ratings: GoodReads.com
The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Book Reviews and Ratings: GoodReads.com
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
Author: David Meerman Scott
Book Reviews and Ratings: GoodReads.com
The Referral Engine: Teaching Your Business to Market Itself
Author: John Jantsch
Book Reviews and Ratings: GoodReads.com
The tasti D-lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
Author: B.J. Emerson, James Amos
Book Reviews and Ratings: GoodReads.com
Books on Sales
Having captured people’s attention, it’s time to close the deal. Learning about sales helps leaders forge connections. It also shows managers how to build self-motivated staff teams. Unless you don’t care about your customers, this is a critical topic.
Understand the difference between buyer interest and actual conversions by reading about consumer behavior. Figure out how to leverage your social media and partnerships for financial gain. You’ve devoted plenty of time to developing awesome products and services. These titles might just help you turn a profit on all that effort.
Behavioral Economics for Dummies
Author: Morris Altman
Book Reviews and Ratings: GoodReads.com
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Author: Roger Dooley
Book Reviews and Ratings: GoodReads.com
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Author: Martin Lindstrom
Book Reviews and Ratings: GoodReads.com
Can’t Buy Me Like
Author: Bob Garfield
Book Reviews and Ratings: GoodReads.com
Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
Author: Ann Handley and C.C. Chapman
Book Reviews and Ratings: GoodReads.com
Conversion: The Last Great Retail Metric
Author: Mark Ryski
Book Reviews and Ratings: GoodReads.com
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Author: David Newman
Book Reviews and Ratings: GoodReads.com
Emotional Intelligence for Sales Success: Connect with Customers and Get Results
Author: Colleen Stanley, Jill Konrath
Book Reviews and Ratings: GoodReads.com
Klout Matters: How to Engage Customers, Boost Your Digital Influence–And Raise Your Klout Score for Success
Author: Gina Carr
Book Reviews and Ratings: GoodReads.com
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
Author: Dave Kerpen
Book Reviews and Ratings: GoodReads.com
Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
Author: Rohit Bhargava
Book Reviews and Ratings: GoodReads.com
Link Out: How to Turn Your Network Into a Chain of Lasting Connections
Author: Leslie Grossman
Book Reviews and Ratings: GoodReads.com
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Author: Robert Rose & Joe Pulizzi
Book Reviews and Ratings: GoodReads.com
Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy
Author: Vanessa Fox
Book Reviews and Ratings: GoodReads.com
Marketing White Belt
Author: Christopher Penn
Book Reviews and Ratings: GoodReads.com
Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
Author: Patrick Renvoise
Book Reviews and Ratings: GoodReads.com
Online Marketing Inside Out
Author: Brandon Eley & Shayne Tilley
Book Reviews and Ratings: GoodReads.com
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Author: Lee Odden
Book Reviews and Ratings: GoodReads.com
Outsell Yourself: Go from Hello to Sold with Ethical Business and Sales Techniques!
Author: Kelly McCormick
Book Reviews and Ratings: GoodReads.com
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
Book Reviews and Ratings: GoodReads.com
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Author: Tim Halloran
Book Reviews and Ratings: GoodReads.com
Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales
Author: Kevin Davis, Gerhard Gschwandtner
Book Reviews and Ratings: GoodReads.com
The Design of Everyday Things
Author: Donald A. Norman
Book Reviews and Ratings: GoodReads.com
The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
Author: Gabe Zichermann, Joselin Linder
Book Reviews and Ratings: GoodReads.com
The Greatest Salesman in the World
Author: Og Mandino
Book Reviews and Ratings: GoodReads.com
The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Author: Jeffrey Gitomer
Book Reviews and Ratings: GoodReads.com
The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Book Reviews and Ratings: GoodReads.com
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Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist
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