Books for Business School Students

Staying well-read can be the difference between success and failure in the business world. Leaders in the field read every business book they can get their hands on, and almost every book on every topic has at least one great, distinctive idea. Even a book you end up feeling misses the mark can at least make it clearer how people are missing the mark, and what you can do better.

With that in mind, we’ve collected resources on hundreds of business books for every type of business professional. Like our other resource lists, this list expands regularly as more people put pen to paper and volunteer their ideas. If you’ve found a business book that’s changed the way you work that isn’t on this list, we’d love to hear about it, too. We’ve done our best to be thorough, but there’s a lot out there.

Even if you don’t have the time to read every one of our recommendations, pick a section you’re passionate about and reading the first book on the list you haven’t read. It might call out a trap in your thinking that you didn’t even notice, or challenge your preconceptions about how to do business, and leave you much better at your job than you were the week before.


Books on Entrepreneurship

These tomes cover the basics of starting companies. They touch on everything from how to set your company apart to what it takes to sustain growth. Many provide templates that small business owners can customize and build on. You’ll also encounter diverse leadership styles and examples of mavericks who made big waves.

This section is a must-read for startup founders and managers. Chances are good that someone else has already solved the problems you now face. Why not learn from their successes?

3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Author: David A. Lax and James K. Sebenius
Book Reviews and Ratings: GoodReads.com
 

Bankable Business Plans

Author: Edward Rogoff
Book Reviews and Ratings: GoodReads.com
 

CEO Tools: The Nuts-N-Bolts for Every Manager’s Success (Book & CD)

Author: Kraig Kramer
Book Reviews and Ratings: GoodReads.com
 

Choose Yourself: Be Happy, Make Millions, Live the Dream

Author: James Altucher
Book Reviews and Ratings: GoodReads.com
 

Creative Confidence: Unleashing the Creative Potential Within Us All

Author: Tom Kelley, David Kelley
Book Reviews and Ratings: GoodReads.com
 

Death by Meeting: A Leadership Fable…about Solving the Most Painful Problem in Business

Author: Patrick Lencioni
Book Reviews and Ratings: GoodReads.com
 

For Better or For Work: A Survival Guide for Entrepreneurs and Their Families

Author: Meg Cadoux Hirshberg
Book Reviews and Ratings: GoodReads.com
 

Get Lucky: How to Put Planned Serendipity to Work For You and Your Business

Author: Thor Muller, Lane Becker
Book Reviews and Ratings: GoodReads.com
 

Getting to Yes: Negotiating an Agreement Without Giving In

Author: Roger Fisher, William L. Ury, Bruce Patton
Book Reviews and Ratings: GoodReads.com
 

Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

Author: Anthony K. Tjan, Richard J. Harrington, Tsun-Yan Hsieh
Book Reviews and Ratings: GoodReads.com
 

How to Make Millions with Your Ideas: An Entrepreneur’s Guide

Author: Dan Kennedy
Book Reviews and Ratings: GoodReads.com
 

Innovation and Entrepreneurship: Practice and Principles

Author: Peter F. Drucker
Book Reviews and Ratings: GoodReads.com
 

Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity

Author: Chris Rabb
Book Reviews and Ratings: GoodReads.com
 

It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose

Author: Roy Spence
Book Reviews and Ratings: GoodReads.com
 

Less Work, More Money: The Entrepreneurial Life Plan

Author: Matt Hawkinson, Maxie McCoy, Kristen Hawkinson
Book Reviews and Ratings: GoodReads.com
 

Looptail: How One Company Changed the World by Reinventing Business

Author: Bruce Poon Tip
Book Reviews and Ratings: GoodReads.com
 

Man’s Search for Meaning

Author: Victor Frankl
Book Reviews and Ratings: GoodReads.com
 

Micro-Entrepreneurship for Dummies

Author: Paul Mladjenovic
Book Reviews and Ratings: GoodReads.com
 

Mission in a Bottle: The Honest Guide to Doing Business Differently–and Succeeding

Author: Seth Goldman, Barry Nalebuff
Book Reviews and Ratings: GoodReads.com
 

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Author: Al Ries, Jack Trout, Philip Kotler
Book Reviews and Ratings: GoodReads.com
 

Power Stories: The 8 Stories You Must Tell to Build an Epic Business

Author: Valerie Khoo
Book Reviews and Ratings: GoodReads.com
 

Purpose: The Starting Point of Great Companies

Author: Nikos Mourkogiannis
Book Reviews and Ratings: GoodReads.com
 

Raising Eyebrows: A Failed Entrepreneur Finally Gets It Right

Author: Dal LaMagna
Book Reviews and Ratings: GoodReads.com
 

Rework

Author: Jason Fried and David Heinemeier Hansson
Book Reviews and Ratings: GoodReads.com
 

Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success

Author: Michael Dalton Johnson
Book Reviews and Ratings: GoodReads.com
 

Successful Acquisitions: A Proven Plan for Strategic Growth

Author: David Braun
Book Reviews and Ratings: GoodReads.com
 

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

Author: Matthew Dixon, Nick Toman, Rick DeLisi
Book Reviews and Ratings: GoodReads.com
 

The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs

Author: Kevin D. Johnson
Book Reviews and Ratings: GoodReads.com
 

The Entrepreneurs: Success and Sacrifice

Author: Kip Marlow
Book Reviews and Ratings: GoodReads.com
 

The Everything Store: Jeff Bezos and the Age of Amazon

Author: Brad Stone
Book Reviews and Ratings: GoodReads.com
 

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

Author: Norm Brodsky & Bo Burlingham
Book Reviews and Ratings: GoodReads.com
 

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Author: Eric Ries
Book Reviews and Ratings: GoodReads.com
 

The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan

Author: John Mullins
Book Reviews and Ratings: GoodReads.com
 

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

Author: Mike Michalowicz
Book Reviews and Ratings: GoodReads.com
 

Unlimited Power: The New Science Of Personal Achievement

Author: Anthony Robbins
Book Reviews and Ratings: GoodReads.com
 


Books on Finance

There’s no universal secret to fiscal success. This section sheds light on options for fine tuning your finances. It addresses topics like personal and entrepreneurial finance as well as long-term retirement planning. It also provides great tips on using Big Data, reports and analytics.

Accounting skills are critical for any entrepreneur or rising management star. These books target female founders, parents and project managers with situation-specific ideas. Dive in to kick your left brain into high gear and keep yourself in the black.

A Rising Tide: Financing Strategies for Women-Owned Firms

Author: Susan Coleman, Alicia Robb
Book Reviews and Ratings: GoodReads.com
 

Accounting Made Simple: Accounting Explained in 100 Pages or Less

Author: Mike Piper
Book Reviews and Ratings: GoodReads.com
 

Banker’s Guide to New Small Business Finance, + Website: Venture Deals, Crowdfunding, Private Equity, and Technology

Author: Charles H. Green
Book Reviews and Ratings: GoodReads.com
 

Crisis Economics: A Crash Course in the Future of Finance

Author: Nouriel Roubini, Stephen Mihm
Book Reviews and Ratings: GoodReads.com
 

Entrepreneurial Finance

Author: J. Chris Leach, Ronald W. Melicher
Book Reviews and Ratings: GoodReads.com
 

Financial Fitness: The Offense, Defense, and Playing Field of Personal Finance

Author: Chris Brady and Orrin Woodward
Book Reviews and Ratings: GoodReads.com
 

Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers

Author: Karen Berman and Joe Knight
Book Reviews and Ratings: GoodReads.com
 

Flash Boys: A Wall Street Revolt

Author: Michael Lewis
Book Reviews and Ratings: GoodReads.com
 

Found Money: Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business

Author: Steve Wilkinghoff
Book Reviews and Ratings: GoodReads.com
 

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Author: Steven D. Levitt and Stephen J. Dubner
Book Reviews and Ratings: GoodReads.com
 

Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Author: Jay Abraham
Book Reviews and Ratings: GoodReads.com
 

How to Read a Financial Report: Wringing Vital Signs Out of the Numbers

Author: John A. Tracy
Book Reviews and Ratings: GoodReads.com
 

How to Retire Happy, Wild, and Free: Retirement Wisdom That You Won’t Get from Your Financial Advisor

Author: Ernie J. Zelinski
Book Reviews and Ratings: GoodReads.com
 

I Will Teach You To Be Rich

Author: Ramit Sethi
Book Reviews and Ratings: GoodReads.com
 

If You Can: How Millennials Can Get Rich Slowly

Author: William J Bernstein
Book Reviews and Ratings: GoodReads.com
 

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

Author: Thomas H. Davenport, Jin-ho Kim
Book Reviews and Ratings: GoodReads.com
 

Numbersense: How to Use Big Data to Your Advantage

Author: Kaiser Fung
Book Reviews and Ratings: GoodReads.com
 

Other People’s Money: The Real Business of Finance

Author: John Kay
Book Reviews and Ratings: GoodReads.com
 

Personal Finance for Dummies

Author: Eric Tyson
Book Reviews and Ratings: GoodReads.com
 

Project Management for Profit: A Failsafe Guide to Keeping Projects On Track and On Budget

Author: Joe Knight, Roger Thomas, Brad Angus
Book Reviews and Ratings: GoodReads.com
 

Refreshingly Simple Finance for Small Business: A straight-talking guide to finance and accounting (Business Bitesize)

Author: Emily Coltman
Book Reviews and Ratings: GoodReads.com
 

Smart Money Smart Kids: Raising the Next Generation to Win with Money

Author: Dave Ramsey
Book Reviews and Ratings: GoodReads.com
 

Spank the Bank: The Guide to Alternative Business Financing

Author: Karlene Sinclair-Robinson
Book Reviews and Ratings: GoodReads.com
 

Stress Test: Reflections on Financial Crises

Author: Timothy F. Geithner
Book Reviews and Ratings: GoodReads.com
 

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Author: Rafi Mohammed
Book Reviews and Ratings: GoodReads.com
 

The Barefoot Executive: The Ultimate Guide for Being Your Own Boss & Achieving Financial Freedom

Author: Carrie Wilkerson
Book Reviews and Ratings: GoodReads.com
 

The Compound Effect: Jumpstart Your Income, Your Life, Your Success

Author: Darren Hardy
Book Reviews and Ratings: GoodReads.com
 

The Economist Numbers Guide: The Essentials Of Business Numeracy

Author: Richard Stuteley
Book Reviews and Ratings: GoodReads.com
 

The Lost Curriculum : What School Didn’t Teach Us About Personal Finance

Author: Khari Parker
Book Reviews and Ratings: GoodReads.com
 

The Millionaire Next Door

Author: Thomas Stanley & William Danko
Book Reviews and Ratings: GoodReads.com
 

The Total Money Makeover: A Proven Plan for Financial Fitness

Author: Dave Ramsey
Book Reviews and Ratings: GoodReads.com
 

The Value of Debt: How to Manage Both Sides of a Balance Sheet to Maximize Wealth

Author: Thomas J. Anderson
Book Reviews and Ratings: GoodReads.com
 

Truth, Lies, and Advertising: The Art of Account Planning

Author: Jon Steel
Book Reviews and Ratings: GoodReads.com
 

Value-Based Fees: How to Charge – and Get – What You’re Worth (The Ultimate Consultant Series)

Author: Alan Weiss
Book Reviews and Ratings: GoodReads.com
 

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]

Author: Avinash Kaushik
Book Reviews and Ratings: GoodReads.com
 


Books on Investing

You’ve learned to pay the bills and balance the books, but what about the long term? Smart investing empowers economic freedom, and it might guarantee the survival of your business. These titles prove that intelligent asset management doesn’t have to be rocket science.

Start reading to explore the basics of personal portfolio management. Or plunge deeper to discover how to pursue venture capital for your budding startup. Whether you’re just crowdfunding or you want to become the next Warren Buffet, this is a good place to start.

#GIRLBOSS

Author: Sophia Amoruso
Book Reviews and Ratings: GoodReads.com
 

A Gift to My Children: A Father’s Lessons for Life and Investing

Author: Jim Rogers
Book Reviews and Ratings: GoodReads.com
 

Angel Investing: The Gust Guide to Making Money & Having Fun Investing in Startups

Author: David S. Rose (Goodreads Author) (Foreword), Reid Hoffman
Book Reviews and Ratings: GoodReads.com
 

Capital in the Twenty-First Century

Author: Thomas Piketty
Book Reviews and Ratings: GoodReads.com
 

Charlie Munger: The Complete Investor

Author: Tren Griffin
Book Reviews and Ratings: GoodReads.com
 

Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

Author: Blake J. Harris
Book Reviews and Ratings: GoodReads.com
 

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Author: Edwin E. Catmull
Book Reviews and Ratings: GoodReads.com
 

Dollars and Common Sense: Taking Charge of Your Investments in the Tumultuous 21st Century

Author: Peter G. Andresen
Book Reviews and Ratings: GoodReads.com
 

Fail-Safe Investing: Lifelong Financial Security in 30 Minutes

Author: Harry Browne
Book Reviews and Ratings: GoodReads.com
 

Getting in the Game: Guiding Your Startup Through the World of Venture Capital and Angel Investors

Author: Matt Crowley
Book Reviews and Ratings: GoodReads.com
 

Go Pro – 7 Steps to Becoming a Network Marketing Professional

Author: Eric Worre
Book Reviews and Ratings: GoodReads.com
 

Good to Great: Why Some Companies Make the Leap… and Others Don’t

Author: Jim Collins
Book Reviews and Ratings: GoodReads.com
 

Here Comes Everybody: The Power of Organizing Without Organizations

Author: Clay Shirky
Book Reviews and Ratings: GoodReads.com
 

Invest Like a Pro: A 10-Day Investing Course

Author: Jesse Mecham
Book Reviews and Ratings: GoodReads.com
 

Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation

Author: Joel Gurin
Book Reviews and Ratings: GoodReads.com
 

Rich Dad’s Guide to Investing: What the Rich Invest in That the Poor and Middle Class Do Not!

Author: Robert T. Kiyosaki, Sharon L. Lechter
Book Reviews and Ratings: GoodReads.com
 

Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!

Author: Phil Town
Book Reviews and Ratings: GoodReads.com
 

Seed-Stage Venture Investing: An Insider’s Guide to Start-Ups for Scientists, Engineers, and Investors

Author: William L. Robbins, Jonathan G. Lasch
Book Reviews and Ratings: GoodReads.com
 

Seed-Stage Venture Investing: The Ins and Outs for Entrepreneurs, Start-Ups, and Investors on Successfully Starting a New Business

Author: William L. Robbins
Book Reviews and Ratings: GoodReads.com
 

Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong

Author: Robert Bryce
Book Reviews and Ratings: GoodReads.com
 

The Ages of the Investor: A Critical Look at Life-cycle Investing (Investing for Adults)

Author: William J. Bernstein
Book Reviews and Ratings: GoodReads.com
 

The Art of Value Investing: How the World’s Best Investors Beat the Market

Author: John Heins, Whitney Tilson
Book Reviews and Ratings: GoodReads.com
 

The Challenger Sale: Taking Control of the Customer Conversation

Author: Matthew Dixon
Book Reviews and Ratings: GoodReads.com
 

The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media

Author: Kevin Lawton, Dan Marom
Book Reviews and Ratings: GoodReads.com
 

The Divide: American Injustice in the Age of the Wealth Gap

Author: Matt Taibbi
Book Reviews and Ratings: GoodReads.com
 

The Elements of Investing

Author: Burton G. Malkiel, Charles D. Ellis
Book Reviews and Ratings: GoodReads.com
 

The Essays Of Warren Buffett: Lessons For Investors And Managers

Author: Lawrence A. Cunningham
Book Reviews and Ratings: GoodReads.com
 

The Five Dysfunctions of a Team: A Leadership Fable

Author: Patrick Lencioni
Book Reviews and Ratings: GoodReads.com
 

The Fourth Revolution: The Global Race to Reinvent the State

Author: John Micklethwait
Book Reviews and Ratings: GoodReads.com
 

The Intelligent Investor (Collins Business Essentials)

Author: Benjamin Graham, Jason Zweig (Contributor), Warren Buffett(Contributor)
Book Reviews and Ratings: GoodReads.com
 

The Most Important Thing: Uncommon Sense for the Thoughtful Investor

Author: Howard Marks
Book Reviews and Ratings: GoodReads.com
 

The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

Author: Reid Hoffman, Ben Casnocha
Book Reviews and Ratings: GoodReads.com
 

Think Like a Freak

Author: Steven D. Levitt, Stephen J. Dubner
Book Reviews and Ratings: GoodReads.com
 

Venture Capital Investing: The Complete Handbook for Investing in Private Businesses for Outstanding Profits

Author: Laura Gladstone
Book Reviews and Ratings: GoodReads.com
 

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Author: Brad Feld and Jason Mendelson
Book Reviews and Ratings: GoodReads.com
 


Books on Management

After defining your vision, you need to get others marching in step and keep them moving. Motivating people to follow you is a tall task, but there are plenty of examples that reveal how to get started.

Grow a corporate culture that inspires staff and consumers. Learn to avoid micromanagement and other common pitfalls. Discover why certain leadership methods succeed even as others fall short. These titles help MBA students and new founders hit their management stride. They also suggest how battle-scarred leaders might improve the way they work.

12: The Elements of Great Managing

Author: Rodd Wagner & James Harter
Book Reviews and Ratings: GoodReads.com
 

Born to Win: Find Your Success Code

Author: Zig Ziglar
Book Reviews and Ratings: GoodReads.com
 

Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers (Portable Version)

Author: Alexander Osterwalder
Book Reviews and Ratings: GoodReads.com
 

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Author: Michael Porter
Book Reviews and Ratings: GoodReads.com
 

Difficult Conversations: How to Discuss What Matters Most

Author: Douglas Stone
Book Reviews and Ratings: GoodReads.com
 

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability

Author: Steve Krug
Book Reviews and Ratings: GoodReads.com
 

Essentialism: The Disciplined Pursuit of Less

Author: Greg Mckeown
Book Reviews and Ratings: GoodReads.com
 

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

Author: Simon Sinek
Book Reviews and Ratings: GoodReads.com
 

Leading Firms: How Great Professional Service Firms Succeed & How Your Firm Can Too

Author: David C. Kuhlman
Book Reviews and Ratings: GoodReads.com
 

Making Things Happen: Mastering Project Management

Author: Scott Berkun
Book Reviews and Ratings: GoodReads.com
 

Ogilvy on Advertising

Author: David Ogilvy
Book Reviews and Ratings: GoodReads.com
 

Raving Fans: A Revolutionary Approach to Customer Service

Author: Ken Blanchard
Book Reviews and Ratings: GoodReads.com
 

Re-Imagine!: Business Excellence in a Disruptive Age

Author: Tom Peters
Book Reviews and Ratings: GoodReads.com
 

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

Author: Greg Crabtree
Book Reviews and Ratings: GoodReads.com
 

Start with Why: How Great Leaders Inspire Everyone to Take Action

Author: Simon Sinek
Book Reviews and Ratings: GoodReads.com
 

Switch: How to Change Things When Change Is Hard

Author: Chip Heath, Dan Heath
Book Reviews and Ratings: GoodReads.com
 

The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Author: Chris McChesney, Sean Covey, Jim Huling
Book Reviews and Ratings: GoodReads.com
 

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Author: Stephen R. Covey
Book Reviews and Ratings: GoodReads.com
 

The Advantage: Why Organizational Health Trumps Everything Else in Business

Author:
Book Reviews and Ratings: GoodReads.com
 

The Carpenter: A Story about the Greatest Success Strategies of All

Author: Jon Gordon
Book Reviews and Ratings: GoodReads.com
 

The Contrarian’s Guide to Leadership

Author: Steven B. Sample
Book Reviews and Ratings: GoodReads.com
 

The Effective Executive: The Definitive Guide to Getting the Right Things Done

Author: Peter Drucker
Book Reviews and Ratings: GoodReads.com
 

The Essential Drucker

Author: Peter F. Drucker
Book Reviews and Ratings: GoodReads.com
 

The Four Obsessions of an Extraordinary Executive: The Four Disciplines at the Heart of Making Any Organization World Class

Author: Patrick Lencioni
Book Reviews and Ratings: GoodReads.com
 

The Goal: A Process of Ongoing Improvement

Author: Eliyahu M. Goldratt
Book Reviews and Ratings: GoodReads.com
 

The Halo Effect: How Managers let Themselves be Deceived

Author: Phil Rosenzweig
Book Reviews and Ratings: GoodReads.com
 

The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work

Author: Shawn Achor
Book Reviews and Ratings: GoodReads.com
 

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Author: Ben Horowitz
Book Reviews and Ratings: GoodReads.com
 

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

Author: Clayton Christensen
Book Reviews and Ratings: GoodReads.com
 

The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations

Author: James M. Kouzes
Book Reviews and Ratings: GoodReads.com
 

The One Thing You Need to Know: … About Great Managing, Great Leading, and Sustained Individual Success

Author: Marcus Buckingham
Book Reviews and Ratings: GoodReads.com
 

The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

Author: Jim Loehr & Tony Schwartz
Book Reviews and Ratings: GoodReads.com
 

The Secrets of Consulting

Author: Gerald M. Weinberg
Book Reviews and Ratings: GoodReads.com
 

The Three Signs of a Miserable Job: A Management Fable About Helping Employees Find Fulfillment in Their Work

Author: Patrick Lencioni
Book Reviews and Ratings: GoodReads.com
 

Total Leadership: Be a Better Leader, Have a Richer Life

Author: Stewart Friedman
Book Reviews and Ratings: GoodReads.com
 


Books on Marketing

The day has finally arrived. Your business ideas are in full swing, and you want to share their genius with the public. Convincing people that your pitch is worth a listen will take planning and perseverance.

We chose these books to help you command your niche. Meet the marketing giants who came before you, and learn to highlight your differences. These titles explore cool topics including content advertising, social media marketing and brand cultivation. They’re perfect for learning to read your audience and tailor your message to match.

A Technique for Producing Ideas

Author: James Webb Young
Book Reviews and Ratings: GoodReads.com
 

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Author: Seth Godin
Book Reviews and Ratings: GoodReads.com
 

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Author: Geoffrey Moore
Book Reviews and Ratings: GoodReads.com
 

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Author: Adam Morgan
Book Reviews and Ratings: GoodReads.com
 

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Author: Joe Pulizzi
Book Reviews and Ratings: GoodReads.com
 

Extraordinary Popular Delusions and the Madness of Crowds

Author: Charles Mackay
Book Reviews and Ratings: GoodReads.com
 

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Author: Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
Book Reviews and Ratings: GoodReads.com
 

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

Author: Luke Sullivan
Book Reviews and Ratings: GoodReads.com
 

Influence: The Psychology of Persuasion

Author: Robert B. Cialdini
Book Reviews and Ratings: GoodReads.com
 

Linkedin Marketing: An Hour a Day

Author: Viveka Von Rosen
Book Reviews and Ratings: GoodReads.com
 

Made to Stick: Why Some Ideas Survive and Others Die

Author: Chip And Dan Heath
Book Reviews and Ratings: GoodReads.com
 

Marketing Metrics: 50+ Metrics Every Executive Should Master

Author: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Book Reviews and Ratings: GoodReads.com
 

Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

Author: Bill Glazer
Book Reviews and Ratings: GoodReads.com
 

Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

Author: Stephanie Chandler
Book Reviews and Ratings: GoodReads.com
 

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Author: Seth Godin
Book Reviews and Ratings: GoodReads.com
 

POP!: Stand Out in Any Crowd

Author: Sam Horn
Book Reviews and Ratings: GoodReads.com
 

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Author: Al Ries and Jack Trout
Book Reviews and Ratings: GoodReads.com
 

Purple Cow: Transform Your Business by Being Remarkable

Author: Seth Godin
Book Reviews and Ratings: GoodReads.com
 

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Author: Mark Schaefer
Book Reviews and Ratings: GoodReads.com
 

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Author: Guy Kawasaki
Book Reviews and Ratings: GoodReads.com
 

Selling the Invisible: A Field Guide to Modern Marketing

Author: Harry Beckwith
Book Reviews and Ratings: GoodReads.com
 

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

Author: Ric Dragon
Book Reviews and Ratings: GoodReads.com
 

The 22 Immutable Laws of Marketing

Author: Al Ries & Jack Trout
Book Reviews and Ratings: GoodReads.com
 

The Art of the Pitch: Persuasion and Presentation Skills that Win Business

Author: Peter Coughter
Book Reviews and Ratings: GoodReads.com
 

The Cluetrain Manifesto

Author: Chris Locke, Doc Searls, David Weinbergerand Rick Levine
Book Reviews and Ratings: GoodReads.com
 

The Long Tail: Why the Future of Business is Selling Less of More

Author: Chris Anderson
Book Reviews and Ratings: GoodReads.com
 

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

Author: David Meerman Scott
Book Reviews and Ratings: GoodReads.com
 

The Referral Engine: Teaching Your Business to Market Itself

Author: John Jantsch
Book Reviews and Ratings: GoodReads.com
 

The tasti D-lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

Author: B.J. Emerson, James Amos
Book Reviews and Ratings: GoodReads.com
 

The Tipping Point

Author: Malcolm Gladwell
Book Reviews and Ratings: GoodReads.com
 

Valuable Content Marketing: How Quality Content Is Key to Business Success

Author: Sonja Jefferson
Book Reviews and Ratings: GoodReads.com
 

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

Author: David Langton and Anita Campbell
Book Reviews and Ratings: GoodReads.com
 

Where the Suckers Moon: The Life and Death of an Advertising Campaign

Author: Randall Rothenberg
Book Reviews and Ratings: GoodReads.com
 

Youtility: Why Smart Marketing Is about Help Not Hype

Author: Jay Baer
Book Reviews and Ratings: GoodReads.com
 

Youtube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

Author: Jason Miles
Book Reviews and Ratings: GoodReads.com
 


Books on Sales

Having captured people’s attention, it’s time to close the deal. Learning about sales helps leaders forge connections. It also shows managers how to build self-motivated staff teams. Unless you don’t care about your customers, this is a critical topic.

Understand the difference between buyer interest and actual conversions by reading about consumer behavior. Figure out how to leverage your social media and partnerships for financial gain. You’ve devoted plenty of time to developing awesome products and services. These titles might just help you turn a profit on all that effort.

Behavioral Economics for Dummies

Author: Morris Altman
Book Reviews and Ratings: GoodReads.com
 

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Author: Roger Dooley
Book Reviews and Ratings: GoodReads.com
 

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Author: Martin Lindstrom
Book Reviews and Ratings: GoodReads.com
 

Can’t Buy Me Like

Author: Bob Garfield
Book Reviews and Ratings: GoodReads.com
 

Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

Author: Ann Handley and C.C. Chapman
Book Reviews and Ratings: GoodReads.com
 

Conversion: The Last Great Retail Metric

Author: Mark Ryski
Book Reviews and Ratings: GoodReads.com
 

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Author: David Newman
Book Reviews and Ratings: GoodReads.com
 

Emotional Intelligence for Sales Success: Connect with Customers and Get Results

Author: Colleen Stanley, Jill Konrath
Book Reviews and Ratings: GoodReads.com
 

Klout Matters: How to Engage Customers, Boost Your Digital Influence–And Raise Your Klout Score for Success

Author: Gina Carr
Book Reviews and Ratings: GoodReads.com
 

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

Author: Dave Kerpen
Book Reviews and Ratings: GoodReads.com
 

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Author: Rohit Bhargava
Book Reviews and Ratings: GoodReads.com
 

Link Out: How to Turn Your Network Into a Chain of Lasting Connections

Author: Leslie Grossman
Book Reviews and Ratings: GoodReads.com
 

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Author: Robert Rose & Joe Pulizzi
Book Reviews and Ratings: GoodReads.com
 

Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy

Author: Vanessa Fox
Book Reviews and Ratings: GoodReads.com
 

Marketing White Belt

Author: Christopher Penn
Book Reviews and Ratings: GoodReads.com
 

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

Author: Patrick Renvoise
Book Reviews and Ratings: GoodReads.com
 

Online Marketing Inside Out

Author: Brandon Eley & Shayne Tilley
Book Reviews and Ratings: GoodReads.com
 

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Author: Lee Odden
Book Reviews and Ratings: GoodReads.com
 

Outsell Yourself: Go from Hello to Sold with Ethical Business and Sales Techniques!

Author: Kelly McCormick
Book Reviews and Ratings: GoodReads.com
 

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Author: Dan Ariely
Book Reviews and Ratings: GoodReads.com
 

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

Author: Tim Halloran
Book Reviews and Ratings: GoodReads.com
 

Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales

Author: Kevin Davis, Gerhard Gschwandtner
Book Reviews and Ratings: GoodReads.com
 

The Design of Everyday Things

Author: Donald A. Norman
Book Reviews and Ratings: GoodReads.com
 

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

Author: Gabe Zichermann, Joselin Linder
Book Reviews and Ratings: GoodReads.com
 

The Greatest Salesman in the World

Author: Og Mandino
Book Reviews and Ratings: GoodReads.com
 

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Author: Jeffrey Gitomer
Book Reviews and Ratings: GoodReads.com
 

The Long Tail: Why the Future of Business is Selling Less of More

Author: Chris Anderson
Book Reviews and Ratings: GoodReads.com
 

The Next Step: A guide to startup sales and marketing

Author: Michael Libes
Book Reviews and Ratings: GoodReads.com
 

The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible

Author: Brian Tracy
Book Reviews and Ratings: GoodReads.com
 

Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible

Author: Brian Tracy, Michael Tracy
Book Reviews and Ratings: GoodReads.com
 

Wait: The Art and Science of Delay

Author: Frank Partnov
Book Reviews and Ratings: GoodReads.com
 

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Author: Bryan and Jeffrey Einsenberg
Book Reviews and Ratings: GoodReads.com
 

Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories

Author: John Golden
Book Reviews and Ratings: GoodReads.com
 

Word of Mouth Marketing: How Smart Companies Get People Talking

Author: Andy Sernovitz
Book Reviews and Ratings: GoodReads.com
 

Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist

Author: Brian Massey
Book Reviews and Ratings: GoodReads.com
 


Small Business Books

Running a small company is nothing like operating an established firm. You face special challenges, and what you learned in school may not help you here. You’ll have to juggle responsibilities, deal with limited resources and extend your comfort zone.

These titles teach you what it means to be mindful of how you grow your unique company. They help you build confidence and foster good will among those who follow you. By demystifying small business, they make it simpler to overcome your fears and be a leader.

100 Things Every Designer Needs to Know about People

Author: Susan M. Weinschenk
Book Reviews and Ratings: GoodReads.com
 

18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done

Author: Peter Bregman
Book Reviews and Ratings: GoodReads.com
 

Breaking the Fear Barrier: How Fear Destroys Companies From the Inside Out and What to Do About It

Author: Tom Rieger
Book Reviews and Ratings: GoodReads.com
 

Business Secrets of the Trappist Monks: One CEO’s Quest for Meaning and Authenticity

Author: August Turak
Book Reviews and Ratings: GoodReads.com
 

Customers are the Answer to Everything: How to Get and Keep all the Customers Your Business Wants

Author: Martha Hanlon, Chris Williams
Book Reviews and Ratings: GoodReads.com
 

Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data

Author: Thomas H. Davenport
Book Reviews and Ratings: GoodReads.com
 

Facts of Business Life: What Every Successful Business Owner Knows That You Dont

Author: Bill McBean
Book Reviews and Ratings: GoodReads.com
 

Fearless at Work: Timeless Teachings for Awakening Confidence, Resilience, and Creativity in the Face of Life’s Demands

Author: Michael Carroll
Book Reviews and Ratings: GoodReads.com
 

Great from the Start: How Conscious Corporations Attract Success

Author: John B. Montgomery
Book Reviews and Ratings: GoodReads.com
 

Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude

Author: Mark Murphy
Book Reviews and Ratings: GoodReads.com
 

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Author: Rohit Bhargava
Book Reviews and Ratings: GoodReads.com
 

Making the Jump Into Small Business Ownership

Author: David Nilssen, Jeff Levy
Book Reviews and Ratings: GoodReads.com
 

Nacho Money ‘It’s Not Your money!’

Author: Candi Sparks, Kelvin Sparks Jr., Dillon Sparks
Book Reviews and Ratings: GoodReads.com
 

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Author: Oren Klaff
Book Reviews and Ratings: GoodReads.com
 

Playing to Win: How Strategy Really Works

Author: A.G. Lafley, Roger L. Martin
Book Reviews and Ratings: GoodReads.com
 

Rapid Realignment: How to Quickly Integrate People Processes and Strategy for Unbeatable Performance

Author: George Labovitzand Victor Rosansky
Book Reviews and Ratings: GoodReads.com
 

Reverse Innovation: Create Far From Home, Win Everywhere

Author: Vijay Govindarajan
Book Reviews and Ratings: GoodReads.com
 

Roadmap to Profitable Growth

Author: John L. Mariotti
Book Reviews and Ratings: GoodReads.com
 

So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love

Author: Cal Newport
Book Reviews and Ratings: GoodReads.com
 

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Author: Chris Guillebeau
Book Reviews and Ratings: GoodReads.com
 

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Author: Carmine Gallo
Book Reviews and Ratings: GoodReads.com
 

The Commitment Engine: Teaching Your Business to Manage Itself

Author: John Jantsch
Book Reviews and Ratings: GoodReads.com
 

The Diamond Cutter: The Buddha On Managing Your Business And Your Life

Author: Michael Roach
Book Reviews and Ratings: GoodReads.com
 

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Author: Michael E. Gerber
Book Reviews and Ratings: GoodReads.com
 

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

Author: Brendon Burchard
Book Reviews and Ratings: GoodReads.com
 

The Patron Way: From Fantasy to Fortune – Lessons on Taking Any Business from Idea to Iconic Brand

Author: Ilana Edelstein
Book Reviews and Ratings: GoodReads.com
 

The Pocket Small Business Owner’s Guide to Starting Your Business on a Shoestring

Author: Carol Tice
Book Reviews and Ratings: GoodReads.com
 

The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Author: Erika Napoletano
Book Reviews and Ratings: GoodReads.com
 

The Solution Revolution: How Business, Government, and Social Enterprises Are Teaming Up to Solve Society’s Toughest Problems

Author: William D. Eggers, Paul Macmillan
Book Reviews and Ratings: GoodReads.com
 

The Strategist: Be the Leader Your Business Needs

Author: Cynthia Montgomery
Book Reviews and Ratings: GoodReads.com
 

The Strategy Book

Author: Max McKeown
Book Reviews and Ratings: GoodReads.com
 

The Welcomer Edge: Unlocking the Secrets to Repeat Business

Author: Richard R. Shapiro (Goodreads Author), Robert Spector
Book Reviews and Ratings: GoodReads.com
 

Trust Me, I’m Lying: Confessions of a Media Manipulator

Author: Ryan Holiday
Book Reviews and Ratings: GoodReads.com
 

Vision: Your Pathway to Victory

Author: Gordon DÍAngelo
Book Reviews and Ratings: GoodReads.com
 

Worth Every Penny: How to Charge What You’re Worth When Everyone Else is Discounting

Author: Sarah Petty, Erin Verbeck
Book Reviews and Ratings: GoodReads.com
 


Books on Business Self Help

No matter how amazing you are, you’re going to get stuck at some point. Getting out of that rut depends on your ability to reassess your strategies and make changes. If you’re a business leader, your company may depend on your success. If you’re an MBA student, it could define your employment path.

Don’t let hurdles stop you in your tracks. These books offer life lessons that also apply to business. Pick one up to overcome personal weaknesses or improve your decision-making abilities. They’re also great for charting careers by redefining your personal brand.

Axiom: Powerful Leadership Proverbs

Author: Bill HybelsBook Reviews and Ratings: GoodReads.com
 

Breaking the Spell: The Truth about Money, Success, and the Pursuit of Happiness

Author: Debbie LaChusa
Book Reviews and Ratings: GoodReads.com
 

Decisive: How to Make Better Choices in Life and Work

Author: Chip Heath, Dan Heath
Book Reviews and Ratings: GoodReads.com
 

Drive: The Surprising Truth About What Motivates Us

Author: Daniel H. Pink
Book Reviews and Ratings: GoodReads.com
 

Driven: How Human Nature Shapes our Choices

Author: Paul Lawrence and Nitin Nohria
Book Reviews and Ratings: GoodReads.com
 

Finerman’s Rules: Secrets I’d Only Tell My Daughters About Business and Life

Author: Karen Finerman
Book Reviews and Ratings: GoodReads.com
 

How to Negotiate a Killer Job Offer: The Job Secret Agent Series

Author: Robin F Bond Esq
Book Reviews and Ratings: GoodReads.com
 

How to Win Friends and Influence People

Author: Dale Carnegie
Book Reviews and Ratings: GoodReads.com
 

Influence: The Psychology of Persuasion

Author: Robert B. Cialdini
Book Reviews and Ratings: GoodReads.com
 

Lead the Field

Author: Earl Nightingale
Book Reviews and Ratings: GoodReads.com
 

Leadership and Self-Deception: Getting Out of the Box

Author: Arbinger Institute
Book Reviews and Ratings: GoodReads.com
 

Made to Stick: Why Some Ideas Survive and Others Die

Author: Chip and Dan Heath
Book Reviews and Ratings: GoodReads.com
 

Making Sense of Behavior: The Meaning of Control

Author: William T. Powers
Book Reviews and Ratings: GoodReads.com
 

Outliers: The Story of Success

Author: Malcolm Gladwell
Book Reviews and Ratings: GoodReads.com
 

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Author: Oren Klaff
Book Reviews and Ratings: GoodReads.com
 

Practice Perfect: 42 Rules for Getting Better at Getting Better

Author: Doug Lemov, Katie Yezzi, Erica Woolway
Book Reviews and Ratings: GoodReads.com
 

Re-Create Your Life

Author: Morty Lefkoe
Book Reviews and Ratings: GoodReads.com
 

Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Author: Michael Masterson
Book Reviews and Ratings: GoodReads.com
 

Reinventing You: Define Your Brand, Imagine Your Future

Author: Dorie Clark
Book Reviews and Ratings: GoodReads.com
 

Rich Dad, Poor Dad

Author: Robert T. Kiyosaki
Book Reviews and Ratings: GoodReads.com
 

Self-Directed Behavior: Self-Modification for Personal Adjustment

Author: David L. Watson & Roland G. Tharp
Book Reviews and Ratings: GoodReads.com
 

Sources of Power: How People Make Decisions

Author: Gary Klein
Book Reviews and Ratings: GoodReads.com
 

STRENGTHS-BASED LEADERSHIP

Author: Tom Rath and Barry Conchie
Book Reviews and Ratings: GoodReads.com
 

The 4-Hour Workweek

Author: Timothy Ferriss
Book Reviews and Ratings: GoodReads.com
 

The 80/20 Principle: The Secret to Achieving More with Less

Author: Richard Koch
Book Reviews and Ratings: GoodReads.com
 

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

Author: John Gerzema , Michael DÍAntonio.
Book Reviews and Ratings: GoodReads.com
 

The Checklist Manifesto: How to Get Things Right

Author: Atul Gawande
Book Reviews and Ratings: GoodReads.com
 

The Icarus Deception: How High Will You Fly?

Author: Seth Godin
Book Reviews and Ratings: GoodReads.com
 

The Laws of Subtraction: Six Simple Rules for Winning in the Age of Excess Everything

Author: Matthew May
Book Reviews and Ratings: GoodReads.com
 

The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life

Author: Robert Fritz
Book Reviews and Ratings: GoodReads.com
 

The Power of Habit: Why We Do What We Do in Life and Business

Author: Charles Duhigg
Book Reviews and Ratings: GoodReads.com
 

The Simplicity Survival Handbook: 32 Ways To Do Less And Accomplish More

Author: Bill Jensen
Book Reviews and Ratings: GoodReads.com
 

Thinking, Fast and Slow

Author: Daniel Kahneman
Book Reviews and Ratings: GoodReads.com
 

Tribes: We Need You to Lead Us

Author: Seth Godin
Book Reviews and Ratings: GoodReads.com
 

Work the System: The Simple Mechanics of Making More and Working Less

Author: Sam Carpenter
Book Reviews and Ratings: GoodReads.com

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