The 15 Most Affordable Online Marketing Degrees of 2025

This comprehensive guide presents the 15 most affordable online marketing degree programs in 2025. Designed with prospective students in mind-be they working professionals, career changers, or recent high school graduates-we aim to provide actionable insights into programs that offer both excellence and value. By highlighting accredited institutions that combine rigorous curricula with flexible online formats, we help you make an informed decision that aligns with your career and financial goals.

Diverse Paths to a Marketing Career

Recognizing that every student’s journey is unique, this guide encompasses a variety of degree types and program structures to cater to different educational needs and professional aspirations. Whether you’re starting fresh, looking to complete an unfinished degree, or seeking to transfer credits, there’s a program tailored to fit your situation.

Program Types Featured:

• Fully Online Degree Programs: Ideal for students beginning their higher education journey, these programs offer a comprehensive curriculum covering all foundational and advanced topics in marketing and business.
• Degree Completion Programs: Designed for those with prior college credits or an associate degree, these programs allow you to complete your bachelor’s degree in a shorter time frame by focusing on upper-level courses.

Degree Variations:

• Bachelor of Business Administration (BBA) in Marketing: Merging core business principles with marketing strategies, a BBA in Marketing provides a broad understanding of business operations, economics, and organizational management alongside specialized marketing knowledge.
• Bachelor of Science (BS) in Marketing: Emphasizing the analytical and quantitative aspects of marketing, a BS in Marketing is well-suited for those interested in data-driven decision-making, market research, and the scientific study of consumer behavior.

By offering a range of program types and degrees, we ensure that you can find an educational path that fits your budget and aligns with your academic background and career objectives.

Ranking Methodology

In compiling this list, we extensively reviewed institutions offering online marketing degrees. We started with a broad pool of programs and narrowed it down based on specific criteria to ensure both quality and affordability.

Key Aspects of Our Methodology:

• Data Collection: All information was sourced directly from university websites and official school materials to ensure accuracy.
• Accreditation: Every program featured is regionally accredited, guaranteeing that they meet high academic standards. Additionally, we highlight programs with business accreditations, though this is not a ranking factor.
• Cost Evaluation: Programs were ranked based on tuition cost per credit hour. While this metric provides a solid foundation for assessing affordability, it does not encompass all associated costs. Prospective students should consider additional fees and available financial aid when deciding.

Affordable Online Marketing Degrees

These rankings highlight schools dedicated to making education affordable without compromising quality. While these programs offer excellent value, it’s essential to choose the one that best fits your individual needs. Keep in mind that these rankings do not account for scholarships or unique financial aid opportunities specific to your situation.

Commitment to Affordability: Institutions featured work diligently to keep tuition costs low, making higher education accessible to a broader range of students.

Comprehensive Support: Beyond affordability, these programs provide robust support services, including academic advising and career placement assistance, to ensure student success.

15. The University of North Carolina at Greensboro

The University of North Carolina at Greensboro (UNC Greensboro) offers an affordable and flexible online Bachelor of Marketing program through its Bryan School of Business and Economics. Accredited by AACSB, this program equips students with the skills needed for diverse careers in marketing and sales.

Program Description: UNC Greensboro’s online marketing program provides a comprehensive curriculum that blends foundational business knowledge with specialized marketing strategies. Students can choose concentrations such as Strategic Marketing, Professional Selling, or Social Media Marketing to tailor their education to their career goals. The program emphasizes hands-on learning, involving real-world projects in courses like Buyer Behavior, Market Research, and Digital Marketing Analytics. With an average class size of 36, slightly above the national average of 23, the program fosters interactive and collaborative learning experiences. All courses are delivered asynchronously, offering flexibility for students balancing other commitments.

Admissions: Applicants must have a high school diploma or GED with a minimum GPA of 2.3. Standardized test scores are important in the admissions process, and transfer students are welcome, with the university accepting previously earned credits. The application deadline for U.S. residents is August 1, with a priority deadline on December 1. UNC Greensboro has an acceptance rate of 66%, making it moderately selective. The university does not require an application essay, simplifying the application procedure.

Tuition and Financial Aid: Tuition is competitively priced at $368 per credit hour for out-of-state students and $184 for in-state students, below the national average of $462 per credit. UNC Greensboro participates in federal and institutional financial aid programs and is both GI Bill certified and a participant in the Yellow Ribbon Program, supporting veterans and active-duty military members. Approximately 58% of graduates incur debt, with an average amount of $21,029, which is lower than the national average. The university’s financial support services help students manage costs effectively.

14. West Texas A&M University

West Texas A&M University (WTAMU), a public institution established in 2000-2001, offers an accessible and accredited online Bachelor of Marketing program through its College of Business. Recognized for combining program flexibility with high-level accreditations like AACSB, WTAMU prepares students for dynamic careers in marketing and sales.

Program Description: The online marketing program at WTAMU merges creative and analytical disciplines, equipping students with skills in advertising, social media, data analysis, and consumer behavior. With 120 credits required for graduation, the curriculum covers various topics such as strategic marketing, e-commerce, and international markets. The average class size is 30, slightly above the national average of 23, allowing for interactive discussions while maintaining personalized attention. Courses are delivered asynchronously, allowing students to balance their studies with personal and professional commitments. The program is taught by experienced faculty, 90% of whom are full-time, and 75% hold terminal degrees, ensuring a high-quality learning experience.

Admissions: Prospective students should have a high school diploma or GED with a minimum GPA of 2.5. The admissions process considers standardized test scores as essential and requires an application essay. Additional factors like class rank, extracurricular activities, work experience, and volunteer work are also significant in the evaluation. WTAMU has an acceptance rate of 78%, and applications are accepted on a rolling basis, with a final deadline of August 1 for both U.S. residents and international students. The university welcomes transfer students and allows for advanced standing credit, making it accommodating for those with prior college experience.

Tuition and Financial Aid: Tuition is competitively priced at $360 per credit hour for out-of-state students and $330 for in-state students, which is below the national average of $462 per credit. WTAMU participates in both institutional and federal financial aid programs and is GI Bill certified, supporting veterans and active-duty military personnel. While the university does not participate in the Yellow Ribbon Program, it does offer in-state tuition rates for all military veterans. Approximately 40% of graduates incur debt, with an average debt of $21,000, which is slightly lower than the national average. Financial aid services are available to assist students in managing their educational expenses effectively.

13. Westfield State University

Established in 2008-2009 as an online degree provider, Westfield State University in Massachusetts offers an affordable and flexible online Bachelor of Marketing program. Recognized by U.S. News & World Report as one of the “Best Online Bachelor’s Degree Programs” for six consecutive years, the university combines quality education with accessibility.

Program Description: The marketing program at Westfield State University comprises 75 credits, divided into 39 credits of Business Core courses, 18 credits of non-business electives, and 18 credits dedicated to marketing coursework. Students delve into market segmentation, branding, digital and social media, and analytics. The program emphasizes real-world experience, providing opportunities to work alongside marketing managers through various internships. With an average class size of 19significantly smaller than the national average of 23 students receive personalized attention and engage in interactive learning. Courses are taught by highly skilled faculty, many of whom hold terminal degrees and have extensive online teaching experience. The online classes are recorded and archived, allowing students to access materials conveniently. Additionally, the program offers year-round courses with five semesters, including accelerated formats for those seeking an expedited path.

Admissions: Prospective students must hold a high school diploma or GED. While there is no minimum GPA requirement specified, the rigor of the secondary school record and GPA are considered very important in the admissions process. Standardized test scores also play a crucial role. The university accepts transfer students and allows for advanced standing credit. Applications are accepted on a rolling basis starting March 15, providing flexibility for applicants. With an acceptance rate of 95%, Westfield State University offers accessible admission to a diverse student body without needing an application essay.

Tuition and Financial Aid: Tuition is competitively set at $354 per credit hour for all students, regardless of residency, below the national average of $462 per credit. Westfield State University participates in both institutional and federal financial aid programs. The university is GI Bill certified and a participant in the Yellow Ribbon Program, offering support to veterans and active-duty military members. While specific data on average graduate debt and the proportion of graduates with debt are not provided, the institution is known for its affordability and commitment to minimizing student debt. Financial aid services are readily available to assist students in managing their educational expenses effectively.

12. University of Massachusetts at Dartmouth

The University of MassachusettsDartmouth (UMass Dartmouth) offers a flexible and affordable online Bachelor of Science in Marketing through its Charlton College of Business. Accredited by AACSB, the program combines practical business education with specialized marketing strategies to prepare students for the dynamic field of marketing.

Program Description: UMass Dartmouth’s online marketing degree requires 120 credits for graduation, integrating a robust business core with marketing-specific courses. Students explore consumer behavior, digital marketing, market research, and international marketing. The program emphasizes experiential learning, offering opportunities for internships and real-world projects with local businesses. With an average class size that fosters individualized attention, students benefit from interactive discussions and personalized feedback. Courses are delivered asynchronously, allowing students to study at their own pace while balancing other commitments. The faculty comprises experienced professionals and scholars dedicated to student success.

Admissions: To be considered for admission, applicants should have a high school diploma or GED with a competitive GPA. Transfer students are welcome, and the university offers credit evaluations to maximize previously earned credits. Standardized test scores may be required, and letters of recommendation and personal statements are considered in the holistic review process. Applications are accepted on a rolling basis, providing flexibility for prospective students. UMass Dartmouth values diversity and encourages applicants from various backgrounds to apply.

Tuition and Financial Aid: Financially, students can expect to pay $352 per credit hour, below the national average of $462 per credit. UMass Dartmouth participates in federal and institutional financial aid programs, offering scholarships, grants, and loans to eligible students. The university is GI Bill certified and participates in the Yellow Ribbon Program, providing additional support to veterans and active-duty military members. Financial aid advisors are available to help students navigate funding options and minimize debt. The institution is committed to making education accessible and affordable for all students.

11. Colorado State University Global

Seeking a flexible way to advance your marketing career? Colorado State UniversityGlobal’s online Bachelor of Science in Marketing offers a dynamic education tailored for working adults and non-traditional students. As the first 100% online, independent public university in the U.S., CSU Global is committed to providing accessible, career-relevant education. Accredited by the ACBSP, this program blends practical skills with academic excellence to prepare you for success in today’s competitive market.

Program Description: What makes CSU Global’s marketing program stand out is its industry-aligned curriculum designed by experts actively working in the field. The 120-credit program covers essential topics like digital marketing, consumer behavior, market research, and strategic planning. Courses such as “Digital Marketing Strategy” ensure you’re learning the latest techniques employers demand. With an average class size of just 13, you’ll benefit from personalized attention and meaningful interactions with faculty and peers.

Optional specializations and certificates allow you to tailor your degree to your career goals, whether in organizational leadership, project management, or business administration. The asynchronous online format lets you study on your schedule, making it ideal for balancing work, life, and education.

Admissions: To apply, you need a high school diploma or GED with a minimum GPA of 2.8. CSU Global values your academic history as well as professional experience and motivation. While standardized test scores and recommendations are important, the admissions team considers your overall potential for success. Transfer students are welcome, and generous credit transfer policies help maximize your previous educational achievements. Applications are accepted year-round on a rolling basis, so you can start when you’re ready.

Tuition and Financial Aid: CSU Global stands out for its affordability and transparency. Tuition is $350 per credit hour for all students, locked in for the duration of your enrollment, a guarantee that ensures no unexpected increases. This rate is below the national average of $462 per credit, making quality education more accessible. Financial aid options include federal aid, scholarships, and flexible payment plans. For military members and veterans, CSU Global is GI Bill certified and offers in-state tuition rates, supporting your educational goals. Financial advisors are available to help you navigate funding options, so you can focus on your studies without undue financial stress.

10. Oregon State University

If you’re eager to delve into the science of consumer behavior and brand building, Oregon State University’s online Bachelor of Marketing offers a compelling pathway. As a nationally ranked institution, OSU provides a program that’s both flexible and reputable, delivered through its AACSB-accredited College of Business. Known for excellence in online education, OSU consistently ranks high in U.S. News & World Report’s listings for Best Online Bachelor’s Programs.

Program Description: What sets OSU’s marketing program apart is its customizable curriculum tailored to your career aspirations. The 180-credit program operates on a quarter-based system and allows you to specialize in areas such as Consumer Insights, Digital Marketing Communications, Marketing Management, Professional Sales, or Sports Marketing. Courses are designed by experienced faculty and professional instructional designers, ensuring engaging and up-to-date content. With an average class size of 41, you’ll participate in interactive discussions and collaborative projects that mirror real-world marketing challenges. All course materials are accessible online, and lectures are archived, giving you the flexibility to study at your convenience.

Admissions: To apply, you should have a high school diploma or GED. While there’s no specified minimum GPA, a strong academic record is important. Standardized test scores are considered but are part of a holistic review process that also looks at extracurricular activities and work experience. Oregon State welcomes transfer students and offers credit evaluations to maximize your previous academic work. Applications are accepted on a rolling basis, and you can expect an admission decision within a few weeks, allowing you to plan your education without long waiting periods.

Tuition and Financial Aid: Financially, Oregon State University offers competitive tuition rates at $350 per credit hour for all students, which is below the national average of $462 per credit. The university provides various financial aid options, including federal aid, scholarships, and grants to help manage the cost of education. OSU is GI Bill certified and participates in the Yellow Ribbon Program, offering additional support to veterans and active-duty military members. Financial advisors are available to assist you in navigating your funding options, ensuring that you can focus on your studies without undue financial stress.

9. Champlain College

For those seeking a flexible and career-focused education in marketing, Champlain College offers an online Bachelor of Marketing designed with the working professional in mind. With a history of providing online education since before 2000, this private institution understands the needs of adult learners aiming to advance their careers without putting their lives on hold.

Program Description: Champlain College’s marketing program stands out for its practical approach to learning. The curriculum is crafted to bring real-world business challenges into the virtual classroom, allowing you to apply theories and concepts directly to your current or future professional roles. Courses cover essential topics like digital marketing, consumer behavior, market research, and strategic brand management. With an average class size of 13, you’ll enjoy personalized attention and meaningful interactions with faculty who are industry practitioners. The program operates on a unique academic calendar featuring two seven-week terms within each 15-week semester, offering an accelerated yet manageable pace for busy individuals.

Admissions: Applying to Champlain College is straightforward and tailored to accommodate working adults. You must have a high school diploma or GED, but there is no specified minimum GPA requirement. The admissions team emphasizes your work experience and personal qualities, recognizing that your professional background contributes significantly to the learning environment. Standardized test scores and application essays are not required, simplifying the process. With rolling admissions and six start terms per year, you can begin your studies when it fits your schedule.

Tuition and Financial Aid: Champlain College is committed to making education affordable. Tuition is $335 per credit hour, below the national average of $462. While the college participates in federal financial aid programs, institutional scholarships may also be available to eligible students. Champlain College is GI Bill certified and participates in the Yellow Ribbon Program, offering additional support to veterans and active-duty military personnel. Financial aid advisors can help you effectively explore all available options to finance your education.

8. The University of Arkansas

Looking to advance your career in the dynamic field of marketing without putting your life on hold? The University of Arkansas, the state’s flagship top-tier research institution, offers a fully online Bachelor of Science in Marketing designed to prepare you for real-world success. Combining academic excellence with flexibility, this program allows you to gain valuable marketing skills from anywhere without any distinction between online and on-campus credits on your transcript or diploma.

Program Description: What sets the University of Arkansas apart is its commitment to providing a high-quality education that’s both accessible and affordable. The online marketing program covers essential topics such as consumer behavior, market research, digital marketing strategies, and supply chain management. Courses are crafted by professional instructional designers and delivered by experienced university faculty, ensuring that you receive the same rigorous education as on-campus students. With an average class size of 15, you’ll benefit from personalized attention and the opportunity to engage deeply with your peers and instructors. Plus, all classes are recorded and archived, so you can access lectures and materials conveniently.

Admissions: To join this program, you should have a high school diploma or GED with a minimum GPA of 3.0. The admissions team considers various factors, including class rank, extracurricular activities, volunteer work, and work experience. While standardized test scores are part of the evaluation, the university takes a holistic approach to understanding your potential. Transfer students are welcome and may earn advanced standing credit, making it easier to complete your degree if you have prior college coursework. Applications are accepted on a rolling basis, so you can apply when it fits your schedule.

Tuition and Financial Aid: When it comes to affordability, the University of Arkansas stands out. All online students pay the in-state tuition rate of $330 per credit hour, regardless of where they live. Which is significantly lower than the national average of $462 per credit. The university participates in both federal and institutional financial aid programs, offering scholarships, grants, and loans to eligible students. Additionally, the U of A is GI Bill certified and participates in the Yellow Ribbon Program, providing support for veterans and active-duty military members. Financial aid advisors are available to help you explore all your options, ensuring that you can focus on your education without undue financial stress.

7. Pennsylvania Western University

Balancing work, family, and personal commitments while pursuing a degree can be challenging. Pennsylvania Western University (PennWest) recognizes this and offers an online Bachelor of Marketing tailored for busy adults eager to advance their careers. As a public institution with a strong history in online education since 2010, PennWest ensures you receive the same quality education as on-campus students, delivered by experienced faculty from its California, Clarion, and Edinboro campuses.

Program Description: PennWest’s online marketing program immerses you in the fundamentals of modern marketing strategies and practices. The curriculum covers key areas such as consumer behavior, digital marketing, market research, and strategic brand management. With an average class size of 28, you’ll engage in rich discussions and collaborative projects that mirror real-world business scenarios. All courses are recorded and archived, allowing you to access lectures and materials at your convenience. The program emphasizes practical application, enabling you to immediately implement what you learn into your current job or future career.

Admissions: Getting started is straightforward. Applicants are expected to have a high school diploma or GED with a minimum GPA of 2.5. PennWest considers various factors like GPA, class rank, extracurricular activities, and work experience, but standardized test scores and application essays are not required. Transfer students are welcome and may receive advanced standing credit, making it easier to complete your degree if you have prior college coursework. With rolling admissions beginning September 1, you have the flexibility to apply when it best fits your schedule.

Tuition and Financial Aid: Affordability is a cornerstone of PennWest’s mission. In-state tuition is $322 per credit hour, and out-of-state students pay $328 per credit hour, both below the national average of $462 per credit. The university offers both institutional and federal financial aid options to help manage the cost of your education. While PennWest is GI Bill certified, it does not participate in the Yellow Ribbon Program but provides support for military veterans and active-duty service members. Financial aid advisors are available to guide you through funding options, ensuring you can focus on your studies without undue financial stress.

6. Slippery Rock University of Pennsylvania

Slippery Rock University of Pennsylvania (SRU) has been delivering quality online education since 2000, making it a go-to choice for students looking to complete their bachelor’s degree while balancing work, family, and personal commitments. SRU’s online programs are designed to help students, especially busy adults, finish their education in a flexible and accessible way. With rolling admissions and classes that can be accessed anytime, it’s easy to fit learning into your schedule.

Program Description: The Bachelor of Science in Business Administration (BSBA) with a focus on Management is one of SRU’s flagship online degree completion programs. Accredited by AACSB International, the program covers essential business topics like organizational behavior, strategic management, and operations management. With experienced faculty leading the courses, you’ll gain a deep understanding of business principles, leadership, and decision-making skills, all while studying at your own pace. Whether you’re aiming to advance in your current career or pivot into a new field, this program is designed to provide the tools you need to succeed in the modern business world.

Admissions: SRU’s online programs make it easy for those who have already completed some college coursework to finish their degree. Applicants need to hold an associate degree in business administration from a recognized accredited program, have a cumulative GPA of 2.0 or higher, and be in good academic standing at their most recent institution. With rolling admissions starting on October 1st, you can apply and start when it suits you best.

Tuition and Financial Aid: SRU keeps education costs manageable, with in-state tuition at $322 per credit hour and out-of-state tuition slightly higher at $328 per credit. Both institutional and federal financial aid options are available, and the school is GI Bill certified, making it an attractive option for veterans, though it does not participate in the Yellow Ribbon Program. Most graduates leave with an average debt of only $14,380, making SRU a budget-friendly option for those aiming to complete their degree without incurring overwhelming debt.

5. Northwest Missouri State University

Northwest Missouri State University offers a flexible and affordable online Bachelor of Science in Marketing, designed for students seeking practical skills and career advancement. With six start dates per year, the program accommodates busy schedules and prepares graduates for success in today’s competitive job market. More than 95% of graduates find employment or continue their education within six months of completing the program.

Program Description: Northwest Missouri State’s Bachelor of Science in Marketing program is delivered entirely online, allowing students to access coursework at their convenience. Courses focus on building essential business knowledge, including accounting, economics, and management, while providing hands-on learning through real-world projects. Faculty members who teach both on-campus and online lead the program, ensuring a seamless academic experience. Students also work collaboratively on client-based research projects, gaining exposure to tools like IBM SPSS Statistics software. With small class sizes and personalized instruction, students benefit from a tailored learning experience. The program is ideal for those who want a practical, experiential approach to marketing.

Admissions: To apply for Northwest Missouri State’s online marketing program, students must submit their high school diploma or GED and meet a minimum GPA requirement of 2.0. Standardized test scores, such as the ACT or SAT, are also considered important. With an acceptance rate of 81%, the program is accessible to a broad range of applicants. The application process is streamlined with rolling deadlines, allowing students flexibility when deciding when to apply. Most entrants are working professionals, and the average student age is 29, making it a suitable option for adult learners balancing work and education.

Tuition and Financial Aid: Tuition for Northwest Missouri State’s online marketing program is $320 per credit, which is below the national average of $462. Federal and institutional financial aid is available, and the school is certified for the GI Bill, although it does not participate in the Yellow Ribbon Program. Approximately 63% of graduates borrow to finance their education, with an average debt of $19,815, slightly lower than the national average. Northwest Missouri State also tracks alumni outcomes, helping to ensure students receive long-term value from their degree.

4. Louisiana State University – Baton Rouge

Louisiana State University–Baton Rouge offers a robust online Bachelor of Marketing program designed for aspiring marketers seeking flexibility and quality education. Since 2019, LSU has empowered over 1,200 students to advance their careers, with more than half securing employment within six months of graduation.

Program Description: LSU’s online Bachelor of Marketing program provides a comprehensive curriculum that blends theoretical knowledge with practical application. Students complete 120 credits, focusing on areas such as consumer behavior, digital marketing, and strategic brand management. The program is led by award-winning faculty from the LSU Shreveport College of Business, ensuring high academic standards and industry relevance. Courses are delivered through Moodle, offering a seamless online experience with recorded lectures and interactive discussions. Small class sizes, averaging 34 students, facilitate personalized attention and meaningful collaboration. Additionally, the program offers concentrations in international business, hospitality, and sales, allowing students to tailor their education to specific career goals. With six start dates each year, the program accommodates various schedules, making it ideal for working professionals.

Admissions: Applying to LSU’s online Bachelor of Marketing is straightforward, with rolling deadlines that provide flexibility throughout the year. Prospective students must hold a high school diploma or GED and maintain a minimum GPA of 2.5. The admissions process considers academic rigor, class rank, and standardized test scores, reflecting the program’s commitment to academic excellence. With an acceptance rate of 27%, LSU maintains competitive standards while welcoming a diverse applicant pool. Many entrants are employed professionals, and the average student age is 29, highlighting the program’s appeal to adult learners seeking career advancement.

Tuition and Financial Aid: Tuition for LSU’s online Bachelor of Marketing is competitively priced at $300 per credit hour, significantly lower than the national average of $462. The university offers federal financial aid and is GI Bill certified, providing substantial support for veterans. Although LSU does not participate in the Yellow Ribbon Program, it ensures affordability and accessibility through various financial aid options.

3. Florida International University

Florida International University (FIU) provides a dynamic online Bachelor of Marketing program tailored for aspiring marketing professionals. Launched in 2019, the program supports over 8,900 students, with 46% of graduates managing their education debt effectively. FIU ensures that online learners receive the same high-quality education as their on-campus counterparts.

Program Description: The online Bachelor of Marketing at FIU offers a comprehensive curriculum that integrates theoretical knowledge with practical application. Students complete 120 credits, focusing on areas such as consumer behavior, digital marketing, and strategic brand management. The program is led by award-winning faculty from the College of Business, who bring real-world experience to their online classrooms. Courses are delivered through Canvas, providing an interactive and seamless learning experience. With an average class size of 42 students, personalized attention and meaningful discussions are encouraged. Additionally, FIU offers concentrations in international business, hospitality, and sales, allowing students to specialize according to their career goals. The program’s flexible structure includes six start dates per year, making it ideal for working professionals seeking to advance their careers without disrupting their schedules.

Admissions: Applying to FIU’s online Bachelor of Marketing program is simple, thanks to its rolling admissions policy. Applicants must hold a high school diploma or GED and maintain a minimum GPA of 2.5. Standardized test scores, such as the SAT or ACT, are also important factors in the admissions process. With an acceptance rate of 72%, FIU welcomes a diverse range of students, including first-generation college attendees and those with significant work experience. The average student age is 26, highlighting the program’s appeal to both traditional and non-traditional learners seeking career advancement.

Tuition and Financial Aid: Education at FIU remains affordable, with tuition set at $264 per credit hour, well below the national average of $462. The university offers a variety of financial aid options, including federal and institutional aid, to help students manage their education costs. FIU is GI Bill certified and participates in the Yellow Ribbon Program, providing additional support for veterans and active-duty military personnel. Approximately 46% of graduates carry an average debt of $19,935, positioning FIU as a cost-effective choice for students aiming to complete their degree without excessive financial burden.

2. The University of Texas Permian Basin

University of Texas Permian Basin (UT Permian Basin) offers a cost-effective online Bachelor of Marketing program designed for aspiring marketers. Established before 2000, the program supports over 1,200 students with a 60% graduation rate and affordable tuition, making it an excellent choice for budget-conscious learners.

Program Description: UT Permian Basin’s Bachelor of Marketing program provides a well-rounded education that combines theoretical foundations with practical applications. Students must complete 120 credits, including courses in consumer behavior, digital marketing, and strategic brand management. The program is delivered through 8-week and 16-week online courses, allowing for flexible scheduling to accommodate working professionals. Faculty members are dedicated and experienced, ensuring high-quality instruction and support. Small to medium class sizes, averaging 40 students, foster interactive learning and personalized attention. Additionally, the program emphasizes collaborative projects and real-world case studies, preparing students to tackle current marketing challenges effectively. With a focus on both traditional and digital marketing strategies, graduates are well-equipped to excel in various industries.

Admissions: Joining UT Permian Basin’s online Bachelor of Marketing program is straightforward, thanks to its rolling admissions policy. Applicants must hold a high school diploma or GED and maintain a minimum GPA of 2.0. While standardized test scores are not required, they are considered important for admission decisions. The acceptance rate stands at an impressive 95%, making the program accessible to a wide range of students. Prospective students can apply at any time, providing flexibility to start their education when it best fits their schedules. The average student age is 32, reflecting the program’s appeal to both traditional and non-traditional learners seeking career advancement.

Tuition and Financial Aid: UT Permian Basin stands out for its affordability, with tuition priced at just $219 per credit hour making it the second most affordable program in its category. This rate is significantly lower than the national average of $462 per credit hour, offering substantial savings for students. The university provides both federal and institutional financial aid options to help manage educational costs. Additionally, UT Permian Basin is GI Bill certified, supporting veterans and active-duty military members. Although it does not participate in the Yellow Ribbon Program, the low tuition rate combined with available financial aid ensures that education remains accessible. Approximately 60% of graduates incur debt, with the average amount being $23,196, which is manageable compared to national standards.

1. Kennesaw State University

Kennesaw State University (KSU) offers an affordable online Bachelor of Marketing program designed for aspiring marketers. As the most budget-friendly option on our list, KSU supports over 3,600 students with flexible learning schedules and a 55% graduation rate. This program stands out for its low tuition and comprehensive support services.

Program Description: The online Bachelor of Marketing at KSU provides a robust curriculum that merges theoretical concepts with practical applications. Students must complete 120 credits through 8-week and 16-week courses, allowing for adaptable pacing to fit busy lifestyles. The program emphasizes student engagement and aligns content with clear learning outcomes. Courses are regularly reviewed to meet quality standards for accessibility and instructor interaction.

Faculty members are often the same professors who teach on-campus courses, ensuring consistency and expertise in instruction. Small to medium class sizes, averaging 40 students, promote personalized attention and interactive learning. Students engage in authentic learning experiences, including team projects and group simulations, which help develop critical marketing skills. Additionally, the program incorporates hands-on training with tools like Microsoft Excel and Google Analytics, preparing graduates for diverse marketing roles in various industries.

KSU’s focus on student success is evident through its Success Coach model and dedicated academic advisors. Each student receives personalized guidance from enrollment to graduation, enhancing their educational experience and increasing their chances of degree completion.

Admissions: Applying to KSU’s online Bachelor of Marketing is straightforward with rolling admissions, providing flexibility throughout the year. Prospective students need to submit a high school diploma or GED and maintain a minimum GPA of 2.5. While standardized test scores are important, they are not mandatory for admission. The program boasts a 61% acceptance rate, making it accessible to a wide range of applicants. Most students are non-traditional learners, with an average age of 32, balancing education with professional and personal commitments. The application process is streamlined, allowing students to apply online at their convenience and receive notifications within two weeks of submitting all required documents.

Tuition and Financial Aid: KSU’s online Bachelor of Marketing is exceptionally affordable, with tuition set at $185 per credit hourthe lowest among programs on our list. This rate is significantly below the national average of $462 per credit hour, making quality education accessible to more students. The university offers both federal and institutional financial aid options to help manage educational expenses. Additionally, KSU is GI Bill certified, providing support for veterans and active-duty military members. Although it does not participate in the Yellow Ribbon Program, the low tuition combined with available financial aid ensures that students can pursue their degrees without excessive financial strain.

Graduation & Retention: Kennesaw State University maintains strong retention rates by offering continuous support through dedicated Success Coaches and academic advisors. This approach ensures that students remain engaged and on track to complete their degrees. The supportive environment at KSU fosters academic achievement and prepares students to excel in their marketing careers.

Data Sources
Universities Common Data Set
National Centre for Education Statistics
AACSB Data
Accreditation Council For Business Schools and Programs
International Assembly for Collegiate Business Education
Online Learning Consortium
The Network of International Business Schools
Bureau of Labor Statistics